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5 Essential Elements of Impactful Design

Design can make the difference between an impactful message and a forgotten claim. Design is not decoration, but rather plays a functional and organizational role in delivering a message.

Integration and Implementation Insights

Source: Australian National University

   Purpose: Engaging

Audience: Researchers seeking collaborations and methods for dealing with complex problems

Looking for a wealth of resources on how to translate research into real-world impact? This blog provides answers for researchers tackling complex problems.

What If?: The Art of Scenario Thinking for Non-Profits

Purpose: To visualize alternative futures
Audience: Stakeholders and decision-makers

Before and After: Applying "Communication Design" Rules

In my yearlong exploration of science communication, I focused on learning more about storytelling, presenting, and design.  Of all the changes that I have made as a result of these lessons, the most immediate impact has been in the way that I think about and visualize my message. The following before and after examples show just how easy it is to do this….

The most effective visuals are those that have a single focus. As Garr Reynolds points out in his book Presentation Zen Design, there are two simple ways to emphasize what is important in images, charts and graphs. The first is to use contrast by exploiting differences in color, shape, proximity, and size. The second is to use a declarative title. For example, “Deforestation Rates Peaked at 27% in 1995” quickly relays the meaning of a figure while the more common “Deforestation Rates over Time (1990-2010)” is more elusive.

Pam Matson on Sustainability, Leadership and Interdisciplinary Research

Pam Matson in conversation about the role universities and scientists can play in being sustainability leaders, with Chris Field.